In the commercial sound reinforcement market, top manufacturers including L-Acoustics, Meyer Sound and Astro Spatial Audio have been promoting immersive audio as a next-generation experience for concert-goers. Demonstrating the immersive characteristics of Atmos-encoded music, Russell played Atmos tracks from Imagine Dragons (“Believer”) and INXS (“Mediate”) for an audience of integrators and designers to underscore how well music can sound in an Atmos environment. The Digital Sales Metro’s event was held at a Cortex VIP-built cinema in New York City at Dolby Laboratory’s offices. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market.
As a custom integrator, lighting is in demand.
